John Paczkowski who writes a column called "All Things Digital" for the Wall St. Journal, uncovered a fascinating video of Steve Jobs laying out Apple's philosophy shortly after his return to Apple. This video ushered in the Think Different advertising campaign, and as Jobs introduced it he made the statement that both Albert Einstein and John Lennon, if they had been alive at the present time, would have used a Mac.
Steve Jobs in a turtleneck and shorts?
What a great bit of history this is. In the video embedded below, the Apple (AAPL) CEO introduces the company’s 1997 Think Different campaign. A key quote: “[Our new ad campaign] honors those people who have changed the world. Some of them are living, some of them are not. But the ones that aren’t – you know that if they ever used a computer it would have been a Mac.”
And another: “This is a very complicated world. This is a very noisy world and we’re not going to get a chance… to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.”
Crowds watch a horse trader ride through the streets during the Ould Lammas Fair in Ballycastle, Northern Ireland. Photo: Cathal Mcnaughton-Reuters
Roger Federer of Switzerland during play against Brian Dabul of Argentina at the U.S. Open in New York. The second-seeded Federer went on to win the opening-day match. Photo: Henny Ray Abrams-AP
Republican candidate for U.S. Senate Carly Fiorina, right, debates with Democratic incumbent Barbara Boxer (Calif.) at St. Mary's College in Moraga, Calif. Photo: Jeff Chiu-AP
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